Internet Marketing refers to online advertising efforts used to drive traffic and potential customers to your website and / or products. There are many different ways to market your business online. Here we will go over a few of the internet marketing services that we provide:
SEO (Search Engine Optimization)
SEO is the effort to increase your search engine rankings for organic (or free) website traffic. We have described this service in detail on our SEO page.
SEM (Search Engine Marketing)
This is the paid version of SEO, where advertisers pay for their business ads to appear along with the organic search results. These are called PPC or Pay Per Click campaigns. The desired result is to drive interested leads to your product or service landing page. The results of PPC campaigns are far more immediate than the results of an SEO campaign. We often advise our clients to engage in a PPC campaign if they have a roll out of a new product or service. It is also a great way to announce sales and special events.
These PPC Campaigns are not limited to Search Engines only. Most social media channels like Facebook and Twitter allow you to create a paid advertising campaign as well. These ads blend into your audiences’ news feeds and ads can be specifically targeted to your customer demographics.
Clients can set their own advertising budget for these campaigns.
Social Media Marketing
The use of various social media channels to engage with your audience, build relationships, respond to inquiries and comments, and eventually send them to your products or services. This too is a slow build. You need to be regularly engaged and provide quality content that people want read and share.
We often help our clients to combine their organic social media marketing efforts with a PPC campaign on the same channel.
One of the oldest ways of marketing your business, but can still be effective. Once your visitors have given you permission to contact them via email, you are able to email them anytime to provide them with something of value and asking them to purchase something from you – when the time is right.
The End Goal?
To drive focused traffic to your website and convert those visitors into customers!
If you would like to get started today, please click on the button below and request a quote.
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